For three years I oversaw all digital copy for Verizon FiOS. Much of that time was spent managing a team of writers and shepherding a high-volume, fast-timeline workflow. But occasionally I’d get to do something cool like writing scripts for Craig Robinson, who was incredible to work with. First we shot a bunch of preroll/rich media spots for Quantum TV, then we cut a fake infomercial, which was named Adweek's Ad of the Day.

This was a fun spot we made to promote Nickelodeon’s line of new Teenage Mutant Ninja Turtles toys in tandem with the launch of the revamped show. I worked closely with Shadow Machine, a great stop-motion production company, to create the video. It was a welcome challenge, writing and bringing to life a script without dialogue (or real people). and creating a compelling narrative that was true to the characters.

I’ve always felt that eBay could do more to distinguish themselves from Amazon and other online marketplaces, and that the transcendence of auction- winning moments would make for compelling advertising. So I wrote, directed and produced this spot, which was featured in AgencySpy.

How do you tell a story in six seconds? This was the challenge we faced when Michelob ULTRA asked us to create 13 videos to run as mid-roll content for Twitter’s PGA initiative. We leveraged a lot of match cuts, quick transitions and effects, while still presenting narratives that read easily.

Here's a spec spot I wrote/co-directed/produced for Choice Hotels. I called in a million favors form some very talented people to pull this off (helps when your sister is a successful stand up comedian/actress).

To help promote Julia Fierro’s Cutting Teeth (a novel about the pitfalls of contemporary parenthood) for St. Martin’s Press, I devised a parenting confessional Tumblr blog, through which moms and dads could anonymously share their secrets and sins. The site quickly went viral, gaining over 20k followers, garnering write-ups in media outlets around the world and driving a ton of Amazon sales, while operating with a limited budget.